SweetWater 420 Fest blends music, entertainment, art and culture, all while respecting Mother Earth and has grown and evolved each and every year since 2004. Yes, 16 years ago this baby was born, at SweetWater Brewery as a small celebration and has evolved to the weekend-long, jam-packed Fest you know and love today at Atlanta’s Centennial Olympic Park.

A dynamic mix of live music, comedy, art, food, Planet 420 workshops and village, 420 Fest 5K and of course SweetWater’s lip-smacking, lineup of brews makes this an Experience and not just a Festival.

Welcome to the 16th annual SweetWater 420 Fest.


Founded 16 years ago as an Earth Day environmental celebration, SweetWater 420 Fest’s eco-friendly focus grows stronger each year.

Learn about our Sustainability efforts


When you work up an appetite after gettin’ down at the Fest, swing by the food village for our hand-picked lineup of Atlanta’s best food options.

Learn more about the Food Village


With jewelry, t-shirts, art and more who knows what treasures you’ll walk away with from the 420 Fest Artist Market.

Learn more about the Artist Market
Big Laughs at the Relapse Comedy Tent


SweetWater’s Hydro Ponic stage features a mix of comedians, ‘up-and-coming’ local musical acts, as well as some regional and national favorites.

More information coming soon.


Learn how to be more eco-friendly in your day-to-day lives, and see what others are doing to protect our precious planet.

Learn more about Planet 420