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Any further upgrades will happen on-site and are subject to availability.
We apologize, but we may not be able to answer email regarding upgrade questions

When is it?

April 21-23, 2017

Friday April 21   1:00 PM – 11:00 PM – Gates open at 12:00 PM

Saturday April 22   12:00 PM – 11:00 PM Gates open at 11:30 AM

Sunday April 23   12:00 PM – 10:00 PM Gates open at 11:00 AM

Where is it?

Centennial Olympic Park at 265 Park Ave W Northwest, Atlanta, GA 30313

Wristband Information


A 3-day festival pass is one wristband, good for the entire weekend.
All guests are encouraged to register wristbands prior to entering the festival grounds.
All guests attending the festival must wear a wristband at all times.
Wristbands are void if tampered with or removed.
Quantity at the above price tiers is limited, prices subject to change without notice.


I purchased a GA ticket but want to upgrade? How do I do this?

We are happy to upgrade you while VIP quantities still remain.  To confirm ticket availability and order eligibility, please email [email protected].  We will need your current order confirmation number and what you’d like to upgrade to.  If we have availability and the order is eligible for the upgrade, we’ll shoot you an email with instructions.  In every case, the upgrade has to cost more than the original purchase and you will need to purchase the new passes before we can issue a refund for the original purchase.  Please know that we have sold out of VIP 3 Day passes.

You can also upgrade on site. VIP upgrades will all depend on availability. Please visit the main box office or interior box office if you would like to upgrade your GA single day wristband to a GA three day wristband. If you want to upgrade to a VIP wristband, we can also help you at the VIP entrance gate. please know that we have sold out of VIP 3 day passes.

Questions about your order including shipping questions?

Call Ticketfly at 877.435.9849  or email them at [email protected] or if you are having any other technical ticketing-related issues with your order, click hereto contact Ticketfly.

Please remember that your order confirmation will be emailed by Ticketfly.  If you haven’t received it, please check your spam folder for an email from Ticketfly, or sign in to your Ticketfly account.

Rest assured, that if your wristband (s ) do not make it to the shipping address, wristband (s) will be waiting for you at Will Call.  Be sure to bring your photo ID and the credit card used to purchase the wristbands.  

What’s not allowed?

No Wagons

Single umbrella strollers – allowed and subject to search

No BOB, double, jogging, large strollers

No frames, no camping gear backpacks

No bags larger than 17″ x 13″ x 9″

Small single compartment backpacks
like this are allowed:

No dogs
No glass
No coolers
No outside alcohol
No outside food and drink
No pets
No illegal drugs
No fireworks
No unlicensed vending of any kind
No weapons
No staked/golf umbrellas (small handheld ok)
No chairs
No professional photography or video equipment
No selfie sticks, GoPros or drones
No flag poles/totems
No laser pointers

Is 420 Fest ADA accessible?

Yes, Centennial Olympic Park’s entrances are all ADA accessible with cement pathways throughout the park. 420 Fest offers ADA accommodations including a viewing platform near the sound board for the main stage. ADA accessible porta pots are located at each bathroom area.

I lost something at the fest, do you have a lost and found?

Sure do! Email [email protected] and we can check the arsenal. Be sure to include your contact info so we can holler at you quickly if we locate your goods!

Is it an all ages event?

All patrons 17 and under must be accompanied by an adult 25 or older.
While all ages are welcome, we will not be featuring a KidZone this year.
Children under 10 are free with a wristbanded adult.
Anyone 10 and older requires a wristband.
Please be prepared to present ID to verify your age.

How do I purchase wristbands?

Passes are on sale! Purchase now.

Are you hosting the SweetWater 420 5K Race again next year?

We sure will be. Take a look at our 420 Fest 5k Race information for details.

How will I receive my order confirmation?

Once your purchase is complete, you will receive an order confirmation email from Ticketfly on behalf of the Happy Ending Productions, producer of the event.

IMPORTANT: If you do not see your order confirmation in your inbox, make sure to check your junk/spam folder. If you still do not see your order confirmation, click here to access the Ticketfly help center.

If you are having any other technical ticketing-related issues with your order, click here to contact Ticketfly.

By purchasing this ticket you accept all terms and conditions.

When will I receive my wristband?

Festival wristbands will be delivered by mail to you about the end of March 2017. Wristbands will be sent to the shipping address specified on your order.

If you are wondering if your wristband has shipped, please have your order confirmation number available and call  Ticketfly  at  877.435.9849  or email them at [email protected] .  They can tell you when your wristbands shipped and help trouble shoot any tracking issues.

All international orders will be held at the Box Office Will Call.

If you order your wristband after the fulfillment cut off date your wristband will need to be picked up at Box Office Will Call.

Oh Sh*t, I was so excited I put my wristband on and now…

It won’t come off.  Well, actually, that’s the point.  We’re happy your excited and boy those wristbands look sweet!  Don’t worry about a replacement – they will be available on-site. It is an exchange program with a fee, so just don’t lose the band! The replacement fee is $5 and it’s CASH only.

Once you get to the park, find a Wristband Solutions tent at the Marietta or Centennial Olympic Park entrance gates or hit us up at the Box Office .  If it’s a VIP band, you can also get help at the VIP Entrance.  You will need your driver’s license and the band for the exchange.  Our crew will need to make sure you are the person who purchased the band(s).  Please allow some additional time to make it all happen. 

Can I still change my shipping address?

Unfortunately, once packages have shipped, there’s no way to update your shipping address.

If you know you won’t be able to receive the package at the above address, you should contact Ticketfly with your order details page and request deactivation and a replacement.

Official Wristband Policy


Don’t put your wristband on until you are on your way to SweetWater 420 Fest.  Your SweetWater 420 Fest wristband is your ticket to enter the festival.  Treat your wristband like CASH.  Keep it in a safe place until you’re headed to SweetWater 420 Fest.


  • Wristbands MUST be worn for entry into the Festival.
  • Wear the wristband on your right hand for faster entry at the gates.
  • Wristbands must be registered.
  • If your pass allows re-entry, wristbands MUST be scanned upon exit in order to re-enter that same day. Valid until 7pm for General Admission 3-Day passes.
  • Wristbands MUST be worn securely on wrist and cannot be slipped on and off.
  • Remember to keep your wristband on during the event days. Do not remove your wristband until you plan to leave the festival for the final time.
  • Do not twist, pull, stretch, decorate, tamper or expose your wristband to extreme heat or cold.
  • DO NOT over-tighten the wristband.  LEAVE ONE INDEX FINGER of space between your wrist and the wristband for comfort and security.
  • Anyone possessing a wristband that has been tampered with is subject to ejection from the festival without a refund.
  • Only wristbands purchased through Ticketfly are valid.  If you purchased from an unauthorized source and/or ticket is counterfeit, you will not be allowed entry.
  • Subsequent and/or multiple presentations of a counterfeited wristband are VOID and will be seized by Festival security staff.
  • If your wristband is removed by Festival security/event staff for any reason, it WILL NOT be replaced.
  • Children 9 & under do not require a pass.


Purchasing a ticket to SweetWater 420 Fest

Ticketfly is the only ‘official’ ticket agent for SweetWater 420 Fest.  Purchase your tickets on our ticket page or Tickeyfly.com.

Craigslist, StubHub & Scalping

Ticketfly is the only ‘Official’ ticket agent for SweetWater 420 Fest.  While Craigslist, eBay, StubHub, VividSeats or any broker site may appear to save you cash and allow access to the festival, many of these are either already used or are counterfeits.  If you want 100% confidence in your ticket purchase, only purchase your tickets on our ticket page or Ticketfly.com.  In the event of a festival cancellation, your tickets will only be refunded when purchased through our ticket page or Ticketfly.com.  There is NO onsite support for any ticket purchased from anywhere but through Ticketfly.com.  Box Office staff will be able to sell you a real ticket, but will not exchange, discount or barter for a counterfeit.  Please be considerate of the patient patrons behind you in line and save the story about the great deal that wasn’t for your friends.

Buying a friend’s 3 day pass because they only attended one day?

Remember, removing a wristband automatically voids it. Security will check every wristband to assure it has not been removed and replaced. If you are found to be wearing someone else’s wristband, it will be confiscated and you will be escorted off the festival grounds.

Bought a ticket but can no longer attend – can I get a refund?


Other info:

A) There will NOT be lockers on site this year.

B) Event staff will NOT store items that are not allowed on site.  If you decide to leave items at any entrance gate, they will be considered a security risk and disposed of.

C) If you have lost your wristbands, please email [email protected] and relay the circumstances.  Our policy is to allow an exchange IF the person who purchased the wristbands presents with a valid driver’s license and the card used to purchase the bands. All bands declared ‘lost’ will be deactivated, will scan invalid at the gate and the bearer will be denied access.

D) If you purchase your wristbands anytime after fulfillment ends (ie, you’re picking them up at Will Call instead of receiving them via UPS) the person who purchased the bands MUST present for them with a valid driver’s license and the credit card used to make the purchase.  We will not allow transfers of Will Call tickets.

Legal Information

  • SweetWater 420 Festival takes place rain or shine.
  • All persons 17 and under must be accompanied by an adult 25 or older.
  • Ticket is for SweetWater 420 Festival, not for a specific artist. Artists and schedule subject to change without notice. Artist cancellation is not grounds for refund. The ticket is a revocable license for the time/date listed on the ticket.
  • All Passholders must pass through security and are subject to bag inspection. Please check here for a list of what is allowed and what needs to stay at home.  There is nowhere to store items not allowed on festival grounds and the only one responsible for items you have left at the gate is you.
  • Prohibited items will be confiscated by event staff.
  • By purchasing this ticket you accept the terms and conditions.

Click here for terms and conditions.


By purchasing this ticket/wristband/race bib you accept the Ticketfly Terms of Service Agreement, available at http://start.ticketfly.com/purchase-terms-and-conditions/, and the Ticketfly Privacy Policy, available at http://start.ticketfly.com/privacy/, as acknowledged during the purchase process. Ticketfly is not the seller of this ticket/wristband and shall have no responsibility for any refund or exchange.

The holder hereof voluntarily assumes all risks incidental to the event, including bodily injury and death, whether occurring prior to, during or following the event. The holder releases Happy Ending Productions, HEP Event LLC, and SweetWater Brewing Co., venue, promoters, participants, organizers, Ticketfly, and their respective subsidiaries and affiliates and each of their respective officers, directors, agents, partners, employees, service providers and representatives from any claims related to, arising out of or incidental to the event or the holder’s presence thereat.

This ticket/wristband/race bib is a revocable license to enter the venue at the date and time listed on the front hereof. Happy Ending Productions, HEP Event LLC, and management reserves the right, without the obligation to provide a full or partial refund, to refuse entry to or eject any person for any reason deemed necessary in the sole discretion of management for the safe and orderly operation of the event (including disorderly, vulgar or abusive conduct) or for the enforcement of policies applicable to the event (including these terms or other posted policies).


If purchasing for the festival, you will receive a festival wristband, not a physical ticket. The wristband is your ticket to enter into the festival. Wristbands are not removable; please do not put it on prior to arriving at the festival. You will be notified when your wristband is shipped to you. If your wristband was not shipped to you, you will pick it up at will call during festival Box Office hours.

If purchasing for the 5k Road Race, you will receive a race bib that will be picked prior to the race event at designated locations.

Resale and/or transfer of the ticket/wristband/road race bib are prohibited and any such resale and/or transfer is void to the maximum extent allowed by applicable laws. Any such unauthorized resale and/or transfer may result in cancellation of the ticket/wristband and/or refusal of entry to the holder hereof without refund. Tickets/wristbands/Race Bibs not obtained directly from the primary seller (i.e., management of the event) may be lost, stolen, counterfeit or invalid and will be void and holder assumes all risks of purchasing a ticket/wristband/race bib other than directly from the primary seller (i.e., management of the event), including being excluded from the event without refund. In the event that prohibition on resale and/or transfer of the ticket/wristband is prohibited by applicable laws, maximum resale restrictions may apply. Reproduction or counterfeiting of this ticket/wristband is prohibited. This ticket/wristband/race bib may not be used for commercial purposes.

The holder consents to the use of his or her image, likeness, actions and statements in connection with any recorded audio, photograph, video or other publication of the event. Certain items may be prohibited by the policies of management, venue, promoters, participants or organizers. The holder consents to any potential searches while onsite (including upon entry to the event) for any prohibited items and the seizure of such items if found. In case of seizure, such items shall not be returned.

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