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EXPERIENCE

SweetWater 420 Fest blends music, entertainment, art and culture, all while respecting Mother Earth and has grown and evolved each and every year since 2004. Yes, 14 years ago this baby was born, at SweetWater Brewery as a small celebration and has evolved to the weekend-long, jam-packed Fest you know and love today at Atlanta’s Centennial Olympic Park.

A dynamic mix of live musiccomedyartfoodPlanet 420 workshops and village, 420 Disco420 Fest 5K and of course SweetWater’s lip-smacking, lineup of brews makes this an Experience and not just a Festival.

Welcome to the 14th annual SweetWater 420 Fest.

420 FEST 5K RACE

Kick off the festivities at the 14th Annual SweetWater 420 Festival 5K at Centennial Olympic Park!

Learn more about the 5k Race

SWEETWATER EXPERIENCE

Taste more than 25 unique styles of SweetWater beers and enjoy presentations on topics as wide as our brewer’s bellies.

Learn more about SweetWater Experience

420 DISCO

Enjoy 420 Disco experience with high-energy dance music, electrifying audio-visuals, lasers, cyrogenics and live interactive performers on Planet 420 and Lyrics & Laughter stages.
Learn more about the 420 Disco

SUSTAINABILITY

Founded 14 years ago as an Earth Day environmental celebration, SweetWater 420 Fest’s eco-friendly focus grows stronger each year.

Learn more about our Sustainability efforts

FOOD VILLAGE

When you work up an appetite after gettin’ down at the Fest, swing by the food village for our hand-picked lineup of Atlanta’s best food options.

Learn more about the Food Village

PLANET 420

Learn how to be more eco-friendly in your day-to-day lives, and see what others are doing to protect our precious planet.


Learn more about Planet 420

ARTIST MARKET

With jewelry, t-shirts, art and more who knows what treasures you’ll walk away with from the 420 Fest Artist Market.

Learn more about the Artist Market

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